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An Offering Of Professional Services
Dear Potential Client,
I would like to introduce GERWECK REAL ESTATE and myself. GERWECK REAL ESTATE has become one of the most aggressive real estate agencies in Monroe County. We have offices in Monroe, Temperance and Dundee, which give us a wide coverage in Monroe County. GERWECK REAL ESTATE is part of the Monroe County Board's Multi List Service whose computerized network makes your listing available to all the local Real Estate companies and agents. We advertise in the Toledo Blade and the Monroe Evening News. We are also featured in the HARMON Homes Magazine, Home View and the Monroe Evening News Homefinder. We can give your home a very wide and thorough coverage. We are active on the Internet and give virtual tours of most of our listings. Visit my website at www.frankpisanti.com and see my marketing strategy. I offer a very reasonable listing rate based upon the sale price of the house and this reduces if I sell your home myself. I have over 25 years experience in the real estate industry and will provide you with an informed and professional service. I can't guarantee you a sale but I can promise you dedication and perseverance; and I will sell your house. I would like the opportunity to see your house and discuss GERWECK's various marketing approaches. Again, thank you for taking the time to review this material. Give me a call if you have any questions. Sincerely, Frank M. Pisanti Frank M. Pisanti
The Four Selling Steps 1. Preparing Your Home To Compete 2. Obtaining Showings 3. Negotiating Offers 4. Closing the Sale
Preparing Your Home To Compete 1. The First Impressions Theory First impressions are lasting. This is particularly true when your home is first introduced to other Realtors and the buying public. The showings or lack of showings your property will receive will be the direct result of the first impression it makes. Will they perceive your property to be a good value? Value is the combination of your home's location, features, condition and asking price. The two factors we can affect are the asking price and condition.
Preparing Your Home To Compete 2. The Asking Price The most important decision you will make to create a strong first impression is the asking price. It will encourage or discourage potential showings. The asking price must accomplish three purposes: 1. It must be as high as possible so that it allows you, the owner, the maximum financial return upon the sale of your property. 2. It must compete with other similar homes so that we can obtain showings to qualified buyers. 3. It must allow for some negotiation with an interested buyer. Most buyers are more committed to the purchase when they feel that they made a good purchasing decision. How Can I Help? I will provide you with a comprehensive overview of the latest market facts by preparing a Comparative Market Analysis and advising you about the asking price based upon my own personal experience.
Preparing Your Home To Compete 3. The Condition The first question asked by every buyer is, "How is the condition?" The condition will attract or repel buyers. Here are some important things to know about condition: Seller Disclosure Most states now require sellers to complete and sign a State approved "Seller Disclosure Form" that states the known present condition of every feature of the house. We will provide this form to you and provide it to interested buyers. Cleanliness Buyers linger longer and give more serious consideration to a home that is clean and in good order. Decor Although the decor you have chosen only had to suit your tastes, it must now suit the tastes of potential buyers. When selling, the basic question is, "Will this decor appeal to most buyers?" Home Warranty We recommend that you include a home warranty when offering your property to potential buyers. Home warranties encourage more showings, increase the value of your home and protect you from seller complaints after the sale. How Can I Help? I will help you prepare your home to compete with other similar properties now for sale. Because I work with other properties on a daily basis, I know what you are up against. Working together, we can get the results you want.
Obtaining Showings 1. The Problem Each showing must go well. It should satisfy the buyer that your home has the features that this particular buyer needs. It must also emotionally appeal to the buyer so that he or she is motivated to make an offer that you can accept. If a buyer is not interested, the home should motivate the Realtor to show it to other potential buyers. The Seller's Role Both you and I play a role in selling your home. The best results cannot be obtained without the assistance of you, the seller. Your role includes keeping your home ready to be shown, making it available when buyers need to see it, and co-operating with the Realtors during the showings. How Can I Help? I will: submit your property to the appropriate multiple listing organizations for your area, maintain advertising that attracts buyers for your home, conduct a tour by our agents, provide promotional material, offer to conduct open houses, pre-qualify potential buyers as to their interest and ability to buy, keep you posted on market conditions and give you feedback on buyer's comments after showings.
Obtaining Showings 2. The Marketing Plan A) Install a specially designed yard sign B) Submit your property to the on-line Multiple Listing Service C) Perform a complete Comparative Market Analysis (CMA) D) Include your home as an important stop on our agent office tour E) Notify neighbors that your property is on the market F) Notify relevant clients that the property is for sale G) Notify agents in other offices about the property H) Take appropriate marketing photographs of the property I) Create and print a customized Home Highlight Sheet J) Hold timely Open Houses for prospects K) Install a lockbox to aid in showings L) Constantly monitor and record showing and open house results M) Keep an eye on competing homes to maintain competitive position N) Advertise the property in classifieds and/or Homes Magazine O) Analyze different financing plans for prospects P) Keep you constantly updated with feedback Q) Follow up with agents after showings
Negotiating The Offer The Problem The presentation of an offer is often the most critical step in selling your property. Its purpose is to achieve your goals while committing a buyer to the sale. Many questions must be answered in a satisfactory manner including: Is the buyer able to complete the purchase? Is the buyer seriously interested in this property? Are the terms and conditions reasonable or unreasonable? Should the offering price be accepted without changes, should you counter the offer, or reject it outright? How will this offer affect your financial needs and time constraints? How Can I Help? Evaluating an offer is more than an arithmetic computation.There is no substitute for good instincts and experience. I will help you answer all the above questions so that you may make an informed decision based upon my continuing involvement in real estate transactions on a regular basis.
Closing The Sale The Problem Even after you have accepted an offer, your property is still not sold. Most sales agreements specify various conditions that must be met before a final closing date is set. Some of these allow the buyer an escape clause if not met. It is not unusual for the period between the offer and the closing to be more difficult than the period between listing your home and accepting an offer. How Can I Help? The first hurdle is usually the home inspection that is conducted by an inspector working on behalf of the buyer. I will be present and represent you during the entire inspection that takes about two hours. I will follow-up on the myriad of details that remain including handling the deposit, the appraisal, mortgage financing, survey, title insurance, and all closing documents for buyer, seller and attorneys. I will review all documents with you, keep you posted on the progress of the final details and personally attend the closing.
SELLER'S CHECKLIST Potential buyers who visit your house will be trying to imagine how it feels to live there themselves. So, go through your house with this checklist and make sure that all of these easy and inexpensive items are attended to. This will greatly help in the marketing of your home. Experience has shown that, with a little effort, and a nominal amount of money spent in replacing and repairing the small items, a substantial difference can be realized in the final selling price. OUTDOORS PLUMBING/HVAC Lawns and shrubs cut/trimmed Leaky fixtures fixed Lawns and shrubs well watered Under sink areas OK Walks and driveways clear All clutter removed Trim rings in place All stains scrubbed away Hoses neatly coiled HVAC area cleaned Bikes and cars put away Mailbox in good shape HOUSE EXTERIOR ELECTRICAL Roof neat Burned out light bulbs replaced Steps and patios OK No frayed wires Windows caulked and cleaned Makeshift extension cords removed No toys or play equipment in yard Outlet plates clean and replaced Gutters OK and painted GARAGE DECOR Floor clean Walls clean Garage items neatly tucked away Ceilings cleaned No cobwebs in corner Pictures straight No clutter Blinds cleaned and OK Fireplace area OK HOUSE INTERIOR LAST LOOK Floors and carpets OK Sounds quiet Pets out of the way Smells, use air freshener Everything clean and dusted Climate not too hot or cold Beds made Let light in during day Kitchen ship shape Subdued lighting at night Bathrooms well aired Sinks and bowls clean BASEMENT Small touches in place Storage areas neat and clean
In Summary The sale of your home is one of the largest financial and emotional decisions of your life. I know what sellers experience when their home is for sale. I have the experience necessary to obtain the results you want and look out for your interests every step of the way. I will help you prepare your home to compete, arrange for showings, negotiate the offer and close the sale. I appreciate this opportunity to present my services to you and stand ready to represent you in the sale of your home. Frank M. Pisanti
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